Your Niche · MVP End-of-Campaign Summary

The Result

567 clicks that put this listing straight in front of buyers.

A Just Listed campaign has one job: get the property in front of buyers in the right suburb and drive them through to the listing. On $52.50 in spend, this one did exactly that, and buyers followed through at an unusually high rate.

2,660

People Reached

Local buyers in and around Lake Coogee.

567

Link Clicks

Each a buyer clicking through to the listing.

$0.09

Cost Per Click

Well below our $0.50–$1.50 Just Listed benchmark.

$52.50

Total Spend

Confirmed from the Ads Manager export.

Why this counts as a win

At a 10.27% link click-through rate and 9¢ per click, this campaign landed well above typical performance for a single listing ad. 444 of those 567 clicks (78%) tracked through as landing page views on the listing itself, a notably tight click-to-view rate. Local visibility and buyer traffic to the listing were the job here, and both came in at a cost that leaves plenty of room in the budget for the next one.

Everyone this campaign reached now sits in MVP's Meta engagement pool for Lake Coogee, ready for retargeting on future listings in the area.

Performance

The numbers, against the benchmarks.

This Just Listed campaign ran across Facebook and Instagram feed, reaching a geo-targeted audience under Meta's Housing Special Ad Category rules. The figures below come straight from the confirmed Ads Manager export.

Metric	Result	Benchmark	Read
People reached	2,660	Local buyer coverage	On target
Impressions	5,523	–	No benchmark
Frequency	2.08	<3.5	Healthy
Link clicks	567	–	No benchmark
Link click-through rate	10.27%	–	Strong
Cost per click (link)	$0.09	$0.50 – $1.50	Well below benchmark
Cost per click (all)	$0.07	$0.50 – $1.50	Well below benchmark
Landing page views	444	–	Strong (78% of link clicks)
Cost per landing page view	$0.12	–	Strong
Cost per lead	N/A	N/A for Just Listed	Not applicable

A note on landing page views

Landing page views came in at 444 against 567 link clicks, about 78% conversion from click to on-page tracking. That's a tighter click-to-view rate than we typically see between Meta's click tracking and a listing platform's analytics, a good sign the ad and the landing experience told the same story.

Audience

Local buyers in the suburb that counts.

The campaign targeted local buyers in and around Lake Coogee, with the geography, copy and creative doing the audience selection under Meta's Housing Special Ad Category rules.

Geo strategy

Lake Coogee & surrounds

Targeted to buyers in and around the listing suburb. For a Just Listed campaign, tight local geography keeps the ad in front of the most relevant buyer pool.

Housing category

Special Ad Category: Housing

Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.

Compounding value

Feeds the retargeting pool

Every person reached and every video view builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.

Audience health

Frequency held at 2.08 (5,523 impressions divided by 2,660 reach), comfortably under our 3.5 ceiling. The audience wasn't oversaturated, and new buyers were still being reached throughout the run rather than the same people seeing the ad repeatedly.

Takeaways & Next

What this campaign proved, and what's next.

$52.50 in spend, 2,660 people reached, 567 link clicks and 444 landing page views. Here's what this run proved, and the one clear next move.

Cost per click at $0.07–$0.09 is a benchmark-beater. The $0.50–$1.50 CPC benchmark is roughly 6–20x what this campaign spent per click, on tight local geography and a clear listing message.
Frequency stayed low throughout. At 2.08 against a 3.5 ceiling, the campaign was reaching new buyers rather than fatiguing the same audience, with room to run longer or at a slightly higher budget.
A 10.27% link CTR (13.34% overall) signals the listing connected in-feed. Buyers stopped for it well above typical single-listing benchmarks.
78% of link clicks converted through to landing page views. A tight click-to-view rate, and a good sign the ad and the listing page told the same story.
The Lake Coogee pool grew. Everyone reached is now available for retargeting work on MVP's next listing in the area.

Recommendation for the next campaign

Test a lead form on the next Just Listed.

The click engagement here, a 10.27% link CTR at 9¢ per click with 78% of those clicks converting to landing page views, tells us the audience in this suburb is warm and responsive. On the next Just Listed in this area, we'd recommend testing a Meta native lead form alongside the current "Learn more" CTA, so a portion of that interest converts into registered buyer enquiries with name, phone and email captured in-app.